Let’s chat.
Twenty-five years leading teams at Microsoft and Expedia, and now building my own products with AI. Whether you're building a company, leading a team, starting your career or just curious, if any of that is useful to you, let's talk.
30 minutes, one-on-one. No cost, and it's not a sales call. I just like meeting people.
- ACHIEVEMENT UNLOCKED25 years of leadership
- SIDE QUEST COMPLETE48 countries explored
- RARE ACHIEVEMENTSurvived the Red Ring
Select mode
Three ways to play.
Press Start
30 minutes with me on leadership, operations, AI or the things I've built. No strings.
Gatherings
Free Seattle-area get-togethers. Catch up with friends or meet someone new.
Mentoring
Pro bono coaching for people early in their careers.
Tips
Common questions
- Does this cost anything?
- No. I'm not selling anything in these conversations.
- Do I need to be a founder?
- No. Anyone who thinks I might be useful, at any stage.
- What happens after?
- Nothing, unless we both want to stay in touch.
Player selection
Who should press start.
Founders
You built the thing. Now there are people to lead and decisions you've never made before.
Team leaders
New manager or seasoned exec, it helps to talk it through with someone who's been there.
Builders
Working out what AI can actually do for your work, or building something of your own.
The curious
At a crossroads, comparing notes, or just want to meet. Some of my favorite conversations.
Skill tree
What we can talk about.
Twenty-five years of points, spent across four branches. Open the tree to see every skill.
SKILL POINTS SPENT: 25 YEARS- 1CORELeading yourself
- 2COREFirst-time management
- 3ADVANCEDBuilding a leadership bench
- 4ADVANCEDOrg design as you grow
- 5MASTERYLeading leaders
- 1COREMaking day-to-day operations work
- 2ADVANCEDJust enough process
- 3ADVANCEDAutomation and tooling
- 4ADVANCEDGlobal ops with vendor partners
- 5MASTERYRedesigning work to save time and money at scale
- 1COREBuilding and running my own AI agents
- 2COREBringing AI into my own work
- 3ADVANCEDGetting a team to use it
- 4ADVANCEDBuild, buy or wait
- 5MASTERYShipping software with AI
- 1COREXbox support at global scale
- 2ADVANCEDTrust and safety for Xbox
- 3ADVANCEDA global ad operations org
- 4
Quest log
Main and side quests.
Main quests
- XBOX
The Red Ring of Death
- The challenge
- Xbox 360 hardware failures became the platform's biggest crisis, with escalations reaching the CEO.
- What I did
- Led the global support response and built repair and returns operations at a scale Microsoft had never run.
- Result
- Built an online repair site in nine months that deflected millions of customer service and support calls.
- EXPEDIA · 2020–2025
The collapse and the rebuild
- The challenge
- When travel stopped in 2020, 100% of campaigns were paused or cancelled while the world waited.
- What I did
- Led the team through partner engagement, kept campaigns ready to restart, and kept a major platform migration on track mid-crisis.
- Result
- Helped grow the business to four times its 2020 low while reducing people cost as a share of revenue by 30%.
- EXPEDIA · 2017–2022
A bench from zero
- The challenge
- Moved into advertising with no ad operations background, into an organization with no directors.
- What I did
- Leaned into the existing team and learned from them, held consistent skip-levels with every team member for years, and built career frameworks and recognition programs.
- Result
- A self-managed team led by directors and senior directors: strong professionals and good humans who care about each other.
I learned that the advertising industry is complex, fast-paced, fun and ever-changing.
- EXPEDIA · 2025–2026
AI from pilot to habit
- The challenge
- A conviction that AI knowledge and use would become fundamental, and a global team with varied levels of knowledge and awareness.
- What I did
- Led and learned by example: built AI tools, policies and education; assigned an AI champion and tiger team; prototyped solutions; and partnered to develop scalable production tools for internal teams.
- Result
- Most of the team using AI every day. I kept the habit and now build my own software.
Side quests
- Reduced fraud and account theft across XboxXBOX
- Executive board, Gamer Safety Alliance, with Activision Blizzard, Riot, EA and SonyINDUSTRY
- Led lodging supply operations across North and Latin America, 10 sites, 4 languagesEXPEDIA
- Ran a four-partner outsourcing model across 16 countriesEXPEDIA
- Merged two Salesforce instances into oneEXPEDIA
- Launched self-service advertising with a platform partnerEXPEDIA
- Mentored Green Book Global through Expedia's Open World Accelerator (opens in a new tab)MENTORING
- Earned two degrees while working full time, including an M.S. in Industrial/Organizational PsychologyEPIC
- Explored 48 countriesEXPLORER
- Built and run ConcertIQ (opens in a new tab)BUILDER
Controls
How to play.
Press start
Pick a time that works and tell me what's on your mind.
Bring anything
A hard problem, a half-formed idea, a career question. 30 minutes, on video.
No strings
It costs nothing and it isn't a sales call. If we stay in touch, it's because we both want to.
Class progression
Leveled up, one class at a time.
Guide & Builder
Meeting people, helping where I can, and building my own products with AI.
- Multi-class: operator + builder
- All previous perks retained
VP, Advertising Operations
Expedia Group, 2022–2026PERK UNLOCKEDScale without bloatSr. Director, Expedia
Lodging supply, then Ad Ops, 2014–2022PERK UNLOCKEDBench builderDirector, Xbox
Marketplace, Safety, SupportPERK UNLOCKEDCrisis modeMicrosoft
MSN Internet Access, Global Outsourcing, from 2000PERK UNLOCKEDVendor whisperer
Plus pizza delivery and a cheese factory. Every one taught me something.
Inventory
Off the clock.
- x∞Books: business, sci-fi, fantasy
- LV99Gamer since forever
- 4848 countries visited
- x3Cooks for a crowd
- NEWBuilds apps for fun
- M.S.M.S. in Industrial/Organizational Psychology
PRESS START
30 minutes, one-on-one. Bring whatever's on your mind.